If you’ve been writing a blog for while, chances are you have a fair number of articles online. Many of these are doing the digital equivalent of gathering dust – they sit getting the occasional visitor but largely exist in the web-sphere, unloved and forgotten.
It pays to take a look back and check out those old blog posts once in a while. Update them and retweet them. You probably have a lot of new followers who weren’t around when you first put up that article on how to juggle ferrets and wink at the same time.
And just maybe people would like to read it.
The other advantage is that Google et al like movement on your pages. So if you do tweak those old blog posts a little and update, the search engines love it.
The great thing is it takes a couple of minutes to go through your back catalogue and find something that is still, after all this time, interesting.