Since the rise of t’Internet, indie authors have been doing their stuff, scratching away with their quills and pots of jet black ink, getting it out there, and largely pretending they are writers. The same goes for photographers, painters, indie film makers, and fashion designers.
In fact, anyone with a hint of talent can now access the web and make a success of themselves. It’s as easy as logging on and writing a few lines.
Add in a fine Merlot and you’ve got the perfect recipe for being a literary superstar.
1. Indie author = Sad git who can’t get published
Back in the day (you know, way back when writers wrote under the flickering light of a candle or two) it was common practice to self-publish. It was only in later years that publishing houses came along and decided they would be the ones to choose who was worthy or not. Just because you don’t have some ponce in an office validating your work, doesn’t mean you’re less of an author.
Of course, that doesn’t mean you’re any good either.
2. Indie author = no chance of success
Okay, so you’re probably not going to sell millions of copies and become a world renowned scribe. But then most writers never get that chance and who wants to be famous anyway? There are, however, a growing number of writers who are making a reasonable at their chosen profession. They may not be earning the big bucks but they’re pulling in a sustainable salary, either to complement the day job or, for a lucky few, as their main income.
The trick? Good Story x Effective Social Media Marketing = Success.
3. Indie author = no one wants to read
Not true. There’s a growing audience out there for indie authors and it’s not just amongst the writing fraternity. E-readers are at their most popular and people can download what they want from a range of sites. Pique their interest and they’ll give you a go, whether you are famous or not, conventionally published or not.
4. Indie author = you have to sell yourself cheap
No you don’t. This is the big bug bear of many reasonably successful indie authors. If you want to give your book away, fine. But it’s so much better to charge a reasonable price for your work. Giving it away says: “Hey, this stinks, but go ahead and read it anyway.”
Value your work, charge the right price and be happy.
5. Indie author = It’s all down to luck
No, it’s down to hard work, research, and a host of fruitless endeavours that add up to something. If you’re not putting in the effort, stop trying to be an indie author and take up basket weaving instead. If you’re no good at basket weaving try pie eating contests. And if you don’t like that, maybe you should consider multiple murder or painting yourself the colour of sky.
Indie isn’t about luck. It’s about finding out how the whole thing works and applying that to your style and content. If you put in the hours, someday you’ll get something out. I’m not saying you’ll be the next JK Rowling, but you may just start to make a living.