The year started with a little panic as SEO marketing bods everywhere ran around like headless chickens screaming that guest blogging was dead. Or, as the spam bloggers would have us believe: Git bogging is dud.
“Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. Then more and more people pile on until only the barest trace of legitimate behavior remains. We’ve reached the point in the downward spiral where people are hawking ‘guest post outsourcing’ and writing articles about “how to automate guest blogging.’” Matt Cutts, head of Google’s Webspam team.
They have finally gone and done it, those pesky marketing people. In their endless quest for SEO dominance, they have filled the internet with their relentless link-bound spam articles and caused the demise of the beloved guest blog.
RIP come the cries from marketing gurus whose voices must be heard and heeded above all else. Guest blogging is dead! We have killed it!
But is the guest blog as dead as they would have us believe? Was it not just a case of mistaken identity?
The “this is an ex-blog” guest blogging camp
The raison d’être for guest blogging quickly became about getting quality backlinks to improve search engine performance – it was about blog volume and the number of links and not about quality. They even invented programs that could generate the copy on auto and so provide it cheaper.
Soon the blogosphere began to fill with countless, and largely pointless, articles. Meanwhile, search engines like Google are continuing to evolve and are expected to produce even more advanced algorithms that reward good content and not links.
To be frank, it is hard to call the type of blogging that grew out of the rabid desire to link build as anything but spamming. If you printed off all the articles written for this cause and stuck them end to end, they would no doubt reach the moon and back.
Guest blogging in the end became spam blogging and like most marketing practices something that started off as legitimate and highly valued was taken over by the illiterate, often automated, mass producing marketing packs; faceless, talentless individuals who sit in large offices and churn out crap 99% of their day.
These minions of marketing devilry have killed the guest blog.
So say the gurus. So it must be true.
The “it’s just pining for the fjords” guest blogging camp
Actually, it would be truer to say that this is the “a case of mistaken identity” camp. Lumping pure guest blogging in with spam blogging is just plain wrong. Sure, the endless stream of links-on-steroids garbage that passes for content nowadays may have had its day. We live in hope. But guest blogging, in its unadulterated sense, should, and hopefully will, remain and thrive.
The pro-survival guest blogging camp is of a view that spam blogging is evil and that the sooner it shuffles off this mortal coil the better. Proper guest blogging is quality, well-written content that is valuable to its target audience.
To this camp, the world will be a better place once busy marketing executives come to their senses and see guest blogging as more public relations than gratuitous link building. A high quality guest blog can still reach a new audience, gain brand exposure and offer something more in this ever changing world of internet marketing that we have all come to love and cherish.
Guest blogging is not dead
And it’s an encouraging time for the good freelance writers out there who have seen their value degraded in recent years. Good quality sites still use good writers and expect well-composed, engagingly written content from them.
That’s the way it should be in an ideal world.
The star of the guest blogger could be set to rise higher particularly for those who have the ability and the knowledge to spread their views eloquently and entertainingly. For those who have been doing it on the cheap, throwing a few misspelt and badly punctuated words and sentences onto the net alongside a copious strew of links, maybe their time is done.
And that can only be a good thing.